The Night of the Living Web

In “10 Tips for Writing the Living Web,” Mark Bernstein says, “Some parts of the web are finished, unchanging creations – as polished and as fixed as books or posters. But many parts change all the time.”
In my class, I have been studying and producing both kinds of writing. As far as these two types of web writing are concerned, I would much rather participate in the 'living' web exemplified by my blog or by the online organizations I hope to work for in the future. I think my comfort level as a writer is at a point where I could write in either style and still excel at having the content be effective and meaningful. The main reasons why I prefer this 'living' web is it keeps the content fresh, encourages public publication, and it gives people the opportunity to see how others think and form their thoughts and arguments coherently (or at least that's the goal). Plus it allows for diversity, creativity, and an openness unlike any other media institution, besides maybe recorded music, which has recently been bolstered by the Internet coincidentally.
Today's basis for media consumption has seen two main divisions: People seeking content based on need or service, and people seeking content due to recreation, malaise, etc. Regardless as to why they're seeking content, the drive of most of these service-providing website operators is to make money. It is my experience that most sectors of the 'living' web are users simply doing what they do or what they want to do, and somehow getting it on the Internet for web surfers to access. The fact that creativity, innovation, and truth are stressed rather than profit margins and bottom lines is reason enough for me to continue blogging and reading/writing in an independent media state-of-mind.