Digital Dinero

In Hot Text (and as quoted in Writing for the Web), the Prices describe attention as the “currency of the Internet.” In that, I believe they are referring to attention being the main economic factor driving the Internet today. To elaborate, I believe that a website must command and almost dictate the behavior, attention, time, and even decisions of its users for it to be profitable, thus tying in the currency element of the above statement. In order to make money, websites must attract, dazzle, or satiate users, driving them to expend the most vital thing about web browsing; time. In our world, time is money and the same goes for the Internet. The more time one spends on a website, the more likely they are to return/tell others/buy something/log on/participate. Just like they always say: "An inch of gold for an inch of time." While working in our web groups, or writing for the web later in life, I will definitely take into consideration the true attention-grabbing and -clutching elements of website design. In order to grab the attention of users, one's site should be organized, concise, excellent, correct, pleasant, and original. (Jeney 37) I have spoke of website design elements previously on this blog, and, as you may know, originality and organization are two principle elements sites must possess to be memorable and worth return visits. When making our website for class, publishing my own content to future Internet endeavors or blogs, I will forever keep the fact that "good Web writers know that the written content must satisfy the visitors." (Jeney 36) Therefore, no matter how much attention users pay to layout, text fonts, headers, borders, boxes, and text styles, the true power and clout of a site is derived from it's content ultimately.